CensHERship

A D&AD brief response and pencil winner, aimed at creating awareness and conversation for female health censorship online.

problem

Challenge - Create a product, service or campaign that enables both public awareness of censorship and participation with uncovering evidence. Fact - Social media giants 'more likely to suppress women's health content over men's' | Wales Online Obs - The more people aware of this serious issue the more we can push for change. Insight - The loudest voice is made from many.

solution

The Big Idea - Too sexy for social. CensHership will release a campaign with the aim of awareness, starting the conversation about female health sexualisation & censorship. But also calling out the institutions that have the power to bring immediate change.