Penguin

A copy led campaign aimed at getting more people to pick up a physical Penguin book.

problem

Chosen Challenge: Highlight - Penguin as the path to true human connection for readers that want to read more often but are stuck in a rut of doomscrolling and just feel overwhelmed. Insight - Penguin is connection typed out on every page read.

solution

The Big Idea - You Don’t know this yet Throughout life we go through so much. We gain not only experience but life connections. We grow as people, each year of our life its own chapter in our story. So Penguin Books aren't just the start of one story, but a connection between you and possibility.