Volkswagen eBeetle

An internally set university brief aimed at selling an electric Volkswagen Beetle to audiences, art direction focused.

problem

Challenge: Get people to see electric cars as the way forward and to consider the Electric Classic Beetle specifically as their next car. Fact - We suffer from decision fatigue with an oversaturated market. Observation - Many people want less complicated choices. Insight - Big decisions can be made on little feelings. Proposition - Being cool is enough.

solution

Get - eco conscious individuals. Who - are starting to consider new car options that are better for the environment. To - consider that Beetle in an oversaturated market. By - showing that the Electric Beetle is the no nonsense car for them. The Big Idea - Go with your gut. We all get gut feelings, and we aren't always sure why. But more often than not they result in the right decision for us. So if your gut tells you that the E-Beetle is the car for you - that feeling is enough. So feel it. Get it. Then drive it.